There really is a big difference between grass fed beef, and grain/corn fed beef. Until the mid 1940's cattle were fattened on grass, not grain. They were designed to eat grass, not antibiotics and growth hormones ... all of which are too common in today's beef. But when a cow eats only grass and grass products, the beef is wonderfully nutritious and high in Omega-3's and CLA's to help fight heart disease and cancer. We think that's important.
Grass fed/finished beef tastes great, too. The Southpoll and other cattle breeds we raise, are specifically selected to fatten on grass. These breeds produce wonderfully healthy, tender steaks, lean ground beef and delicious roasts. People tell us that the flavor and tenderness is superior to corn fed beef.